When purchasing gold jewelry, to avoid quality risks, the following measures can be taken:

First, purchase through regular channels

Brand merchants: Give priority to purchasing gold jewelry from well-known and reputable brand merchants. These brands usually have strict quality control systems and after-sales service guarantees, which can reduce the risk of purchasing inferior products.

Official jewelry stores: Purchase from official jewelry stores and avoid buying from street vendors or online stores of unknown origin. Formal jewelry stores usually provide formal inspection certificates and quality certificates to ensure the quality and authenticity of the products.

Second, check the product label and inspection certificate

Product labels: Carefully examine the labels on gold jewelry, such as brand logos and fineness labels (such as "Pure Gold 999", "Au999", etc.). These marks are important bases for judging the quality of jewelry.

Inspection certificate: The merchant is required to provide a formal inspection certificate. The inspection certificate should be issued by an authoritative institution and contain information such as the fineness, weight and craftsmanship of the jewelry. Consumers can verify the authenticity of the certificate by scanning the QR code on the certificate or logging onto the official website of an authoritative institution.

Third, understand the basic knowledge of gold jewelry

Fineness: The fineness of gold is usually expressed in "K" or the "thousandth scale". For example, 24K gold indicates pure gold with a gold content of 100%. 18K gold indicates a gold content of 75%. Consumers should be aware of the differences in price, appearance and hardness among gold jewelry of different fineness.

Craftsmanship: The craftsmanship of gold jewelry has a significant impact on its quality and value. Exquisite craftsmanship can enhance the beauty and durability of jewelry. Consumers can judge the craftsmanship level of jewelry by observing its detailed parts, such as welding points and engraved patterns.

Fourth, compare the products and prices of different merchants

Product comparison: Compare gold jewelry of the same style and fineness among multiple merchants, and observe the differences in appearance, craftsmanship, and price, etc. Choose products with high cost performance.

Price comparison: Understand market conditions and price trends, and compare the price levels of different merchants. Avoid purchasing inferior products due to low prices, and do not blindly pursue high-priced products.

Fifth, pay attention to the after-sales service of the merchant

Return and exchange policy: Understand the merchant's return and exchange policy before purchasing. High-quality merchants usually offer comprehensive return and exchange services to ensure that consumers can enjoy the necessary protection after purchase.

Maintenance and repair: Understand the merchant's maintenance and repair policies. High-quality merchants will offer free cleaning, repair and other services to ensure that the jewelry remains in good condition during use.

Sixth, avoid common traps

The fixed-price trap: Some merchants sell gold jewelry in the form of a "fixed-price", which often involves higher craftsmanship and design costs, resulting in the actual unit price per gram being much higher than that of gold jewelry priced by the gram. When making a purchase, consumers should be clear about the weight and unit price of the jewelry to avoid being deceived by a fixed price.

False advertising: Some merchants may engage in false advertising, exaggerating the performance and value of their products. Consumers should be cautious about the promotional slogans of merchants when making purchases and verify from multiple sources to ensure the authenticity and reliability of the jewelry they buy.

Seventh, keep the purchase vouchers well

Invoice: When making a purchase, ask for an invoice and carefully check the necessary information on it, such as the product name, specification and model, weight, pricing method, and price. Invoices are important vouchers for safeguarding consumers' rights and interests.

Quality guarantee certificate and inspection certificate: Keep the quality guarantee certificate and inspection certificate properly to check and verify the quality and authenticity of the jewelry when necessary.

By taking the above measures, consumers can effectively reduce the quality risk when purchasing gold jewelry and ensure that they buy products of excellent quality and reasonable price.