When purchasing gold jewelry online, it is crucial to be vigilant against fraud and distinguish authenticity. The following are some practical tips and suggestions:

Anti-fraud skills

Choose merchants with a good reputation

Check the merchant's qualifications: Before purchasing gold jewelry online, first understand the merchant's reputation and qualifications. Choose merchants with a physical store background, high brand awareness and good consumer reviews for purchase.

Beware of the low-price trap: The price of gold jewelry is relatively stable. If the price is too low, it is very likely to be a counterfeit or of insufficient purity. Don't be tempted by low prices to avoid being deceived.

Understand the return and exchange policy

Detailed inquiry: Before making a purchase, inquire in detail about the merchant's return and exchange policy. Make sure that after receiving the goods, if any problems are found, they can be returned or exchanged smoothly.

Keep evidence: Keep good chat records, transaction records and other evidence with merchants to protect your rights and interests in case of disputes.

Be cautious about live-streaming sales

Verify the information: When purchasing gold jewelry in a live-streaming room, carefully check the product information to ensure it is consistent with the merchant's description.

Rational consumption: Avoid being influenced by the inflammatory remarks of live-streamers, consume rationally, and do not blindly follow the trend.

Techniques for distinguishing authenticity

Check the logo and certificate

Formal markings: Genuine gold jewelry will have clear markings, such as "Pure Gold 999", "Au999", etc. These marks are usually laser-engraved and relatively shallow.

Authoritative certificate: It is required that merchants provide formal testing certificates. The certificate should be issued by an authoritative institution and contain information such as the fineness, weight and craftsmanship of the jewelry. The authenticity of the certificate can be verified by scanning the QR code on the certificate or logging onto the official website of an authoritative institution.

Observe the appearance and texture

Color and luster: Real gold jewelry has a golden color and good luster, shining brightly in the sunlight. Fake gold may have a dull color and poor luster.

Texture and feel: Real gold is soft in texture, smooth to the touch and not prone to deformation. Fake gold may be harder in texture, rough to the touch and prone to deformation.

Simple testing method

Magnetic attraction method: Real gold contains no iron. When approached with a magnet, there is no reaction at all. If it is attracted, it indicates that iron alloy has been mixed in.

Density testing method: Real gold has a high density, and its density can be calculated by weighing and measuring the volume. The density of real gold is approximately 19.3 grams per cubic centimeter. If the density is too low, it might be a counterfeit.

The burning method: True gold is not afraid of the test of fire. After being burned, its color remains unchanged and may even become brighter with burning. Fake gold may turn black or smoke. However, this method may damage the jewelry. It is recommended to use it with caution and it is best to operate under the guidance of a professional.

Price judgment

Understand market conditions: Before purchasing, understand the market conditions and price trends of gold jewelry. If the price is too low, it is very likely to be counterfeit or of insufficient purity.

Compare prices: Compare the prices of gold jewelry of the same style and fineness among multiple merchants and choose the product with the best cost performance.

Other precautions

Keep evidence: When making a purchase, be sure to keep all the chat records, transaction records, invoices, certificates and other evidence with the merchant well, so as to protect your rights and interests in case of disputes.

Consult a professional: If you have doubts about the authenticity of gold jewelry, you can consult a professional, such as a jewelry appraiser or an expert from a precious metal testing institution.

In conclusion, when purchasing gold jewelry online, one should remain vigilant, choose reputable merchants, carefully check the product information, understand the return and exchange policies, and master some skills to distinguish authenticity, in order to ensure the purchase of truly high-quality gold jewelry.