When buying gold jewelry, in order to avoid the risk of quality, you can take the following measures:

First, choose formal channels to buy

Brand merchants: Priority is given to choosing high-profile, reputable brand merchants to buy gold jewelry. These brands usually have a strict quality control system and after-sales service guarantee, can reduce the risk of buying poor quality products.

Formal jewelry stores: Go to a formal jewelry store to buy, avoid buying from vendors or online stores of unknown origin. Formal jewelry stores usually provide formal testing certificates and quality assurance policies to ensure the quality and authenticity of the product.

Second, check the product identification and testing certificate

Product identification: carefully check the logo on the gold jewelry, such as brand logo, color identification (such as “full gold 999”, “Au999”, etc.). These signs are an important basis for judging the quality of jewelry.

Test certificate: require businesses to provide formal test certificates. The test certificate should be issued by the authority, including jewelry color, weight, process and other information. Consumers can scan the certificate on the two-dimensional code or log on the official website of the authority to check the authenticity of the certificate.

Third, understand the basic knowledge of gold jewelry

Color: the color of gold is usually expressed in “K” or “thousand”. For example, 24K gold means pure gold, gold content of 100%; 18K gold means gold content of 75%. Consumers should understand the different color of gold jewelry in price, appearance and hardness and other aspects of the difference.

Craftsmanship: The craftsmanship of gold jewelry has an important impact on its quality and value. Exquisite craftsmanship can enhance the beauty and durability of the jewelry. Consumers can judge the level of craftsmanship by observing the detailed parts of the jewelry, such as soldering points and engraving patterns.

Fourth, compare the products and prices of different merchants

Product comparison: Compare the same style and color of gold jewelry among multiple merchants and observe the differences in appearance, craftsmanship and price. Choose the product with high cost performance.

Price Comparison: Understand the market situation and price trends, and compare the price levels of different merchants. Avoid buying poor quality products because the price is too low, and do not blindly pursue high-priced products.

Fifth, pay attention to the merchant's after-sales service

Return and exchange policy: understand the merchant's return and exchange policy before purchase. Quality merchants will usually provide a perfect return and exchange service to ensure that consumers can enjoy due protection after purchase.

Repair and maintenance: understand the merchant's repair and maintenance policy. Quality merchants will provide free cleaning, maintenance and other services to ensure that the jewelry in the use of the process to maintain a good state.

Sixth, to avoid common traps

A price trap: some merchants to “a price” in the form of sales of gold jewelry, this sales method often includes a higher cost of technology and design, resulting in the actual gram unit price is much higher than the price of gold jewelry by gram. Consumers should be clear when purchasing jewelry grams and unit price, to avoid being a price confused.

False propaganda: Some merchants may engage in false propaganda, exaggerating the performance and value of the product. Consumers should be careful when buying merchants' propaganda, and check to ensure that the jewelry purchased is real and reliable.

Seventh, save the proof of purchase

Invoice: Ask for an invoice at the time of purchase, and carefully check the invoice on the name of the goods, specifications, weight, pricing, price and other necessary content. The invoice is an important proof to safeguard the rights and interests of consumers.

Warranty and testing certificate: Keep the warranty and testing certificate in a safe place so that you can inquire and verify the quality and authenticity of the jewelry when needed.

By taking the above measures, consumers can effectively reduce the risk of quality when buying gold jewelry and ensure that they buy products of good quality and reasonable price.